Cloud Computing - What is so disruptive about it?

I have heard varied opinions about cloud computing - ranging from we already do it, it is nothing but more virtualization, it is the next buzz word for SOA, It is just IT Services branded and sold differently to it is very disruptive enterprise IT Providers.

I am not sure I agree in 100% to any of the above generalizations. So to put some perspective, I will try to shed perspectives on "Cloud Computing", the first one today being on "What is so disruptive about it?

The other day, I was reading a book on Innovation in which there was very simple example that caught my attention and felt it may provide some context to disruption. So here it is

Most of us in America subscribe to some form of Cable/Satellite TV, the basic service has 20-30 channels, and you pay more to get more channels or movie channels and finally you have options to order specific programs and watch. This is great and Is an accepted norm.

Now what if, You called the cable company and said "I like your cable service, however I watch it sporadically, some days I do and some days I don't, and more over I want the flexibility to pick and choose what I like to watch irrespective of your current packaging structure however I would like you "Mr. Cable Company" to figure out what I watched, how long i watched and send me the bill to only that and not what i am entitled to watch. i.e Change the NORM on the Cable Company.

How do you think your cable company will react and do you think your cable company can do it ?

To me this will be very disruptive current cable providers as they have optimized their business model to delivering packages based on market segmentation in the most optimized way and to change that would be re-think all business processes and supply chain components in totally different way.

My Take ==> So If we believe "Cloud Computing" is expected to deliver true automated processes that enable on-demand consumption based IT services and not manual configuration/fixed asset based IT services, it will be disruptive to every IT Services Department/Provider who have honed this business model over the last 10-20-30 years - whether it is internal Enterprise IT or an external IT Service Provider. It is fundamently changing the accepted "NORM" of delivering Enterprise IT Services.

Thanks for reading. Feel free to comment on this post.

Thanks
Nagesh
The views represented in this blog are my personal views and are not a reflection of or opinions of any of the institutions I am associated with or have worked for.